The channel is expanding its magical universe with the ambition of building a global franchise present on all the platforms where preschoolers go to be entertained, play, and learn.
Within a year of its launch, Wizzy has surpassed 400,000 subscribers and 60 million views on YouTube. Offering content in Spanish, English, and Portuguese, the channel is built on a clear vision: to create safe content that parents can trust and that children will enjoy time and time again.
Wizzy presents a magical universe where music connects stories, characters, and songs for children aged 2 to 6. From its inception, it was designed to accompany families both on and off-screen, featuring characters and stories that can evolve across various formats and resonate with children from diverse cultures.
Between April and September 2026, Wizzy’s YouTube subscriber base grew more than eightfold—an increase of nearly 750%. Its universe encompasses over 50 original characters and more than 850 published videos, alongside two albums available on Spotify. Its musical repertoire includes a total of 40 songs—comprising both those already released and those slated for release by the end of 2026.
The musical offering blends original songs, classic children’s tunes, and tracks from the Cris Morena catalog—which were hits in over 70 countries—now reimagined for a preschool audience.
“A magical universe opens up a world of possibilities for children to learn, gain confidence, and feel encouraged to explore new things.” “Wizzy was created for early childhood, featuring original characters and music, with the ambition of building a universe that children will want to return to—one that parents can trust and that has the potential to grow globally,” stated Gonzalo Fiure, co-founder and CEO of Wizzy.
Cris Morena brings her extensive experience as the creator of *Chiquititas*, *Rebelde Way*, and *Floricienta*. Her involvement in the musical and creative development of Wizzy bridges that legacy with a new generation.
“Songs are like little magic doors. When they open, characters, worlds, and emotions emerge, and children step inside, guided by the music. Reimagining my catalog for the very young means reopening those doors—with the same enduring affection—to accompany them as they grow,” said Cris Morena.
A universe designed to expand across all platforms
The next phase of Wizzy’s expansion includes the development of an app that will bring its magical universe into a new digital experience for children and families. Building on this foundation, the company plans to extend its presence into toys, licensed merchandise, books, and live entertainment. The goal is to build a global franchise that allows children to encounter its characters and stories across the various platforms and experiences that are part of their daily lives.
The founding team combines experience from Disney, Fox, Warner, Frame, and NoMa Studio AI with Cris Morena’s proven track record in creating worlds for children. The team brings together expertise in content, production, music, technology, distribution, licensed products, and live experiences. Wizzy develops its audiovisual universe using a proprietary production process, supported by artificial intelligence and guided by the expertise of educational psychologists and pediatricians.
