NBCUIN & DTC has acquired The Other Motherr for Telemundo in Africa, CANAL+ MultiChoice has picked up The Color of Love, and Startimes has secured Forever.
Portuguese telenovelas are living a golden moment in Africa, with three new deals highlighting the momentum.
Onza Distribution, exclusive international representative of Portuguese broadcaster TVI’s catalogue, has closed agreements with three of the leading players in the African media landscape.
NBCUniversal International Networks & Direct-to-Consumer (NBCUIN & DTC) has acquired The Other Mother (A madrastra) for Telemundo in Africa, CANAL+ MultiChoice has picked up The Color of Love (A Fazenda) and Startimes has secured Forever (Para Sempre), an Emmy Award nominee.
African audiences are embracing Portuguese stories, and broadcasters across the continent are responding by turning to TVI’s catalogue to fill their schedules.
What began with a handful of titles has become a steady and growing flow of Portuguese fiction into Africa. TVI’s International Emmy-winning Payback (Ouro Verde) has travelled across French-speaking Africa and Cacao has expanded throughout sub-Saharan Africa. With The Other Mother, The Color of Love and Forever that success now reaches a new scale, backed by three of the most influential players in the region.
“We are proud to work with such influential partners as NBCUniversal International Networks & Direct-to-Consumer, CANAL+ MultiChoice and Startimes. Their trust in TVI’s catalogue is the best proof of its quality, and it opens the door to reaching even more audiences in Africa,” said Erika Gómez, Head of Sales at Onza Distribution.
Africa has become a key market for Portuguese fiction and TVI’s content have earned a place among the continent’s favorite telenovelas. Onza Distribution and TVI will continue working together to bring more Portuguese stories to African audiences, strengthening a relationship that keeps growing with every new title.
