The consultancy firm inaugurated another Fresh TV session, this time, devoted to titles inspired by unconventional themes like e-sports, brands and podcasts, featuring two productions from Spain.

The Wit continues to innovate at this year’s Miptv Digital, complementing its traditional Fresh TV Fiction and Formats sessions with brand new ones. This time, the consultancy firm introduced its Fresh TV Lab session, devoted to content inspired by e-sports, brands and podcasts.

“This is a brand new session at Digital Miptv and the goal is to open our eyes to new sources of inspiration”, said Virginia Mouseler, CEO of The Wit.

Up next, the selection of fresh TV series inspired by e-sports, podcasts and brands:


“E-sports is a growing entertainment option, not only for young people, but with a wider target. Of course, e-sports is primarily about online gaming and streaming platforms. But it’s now generating its own game show formats. Are they imitating TV or should TV imitate them?”, Mouseler said.

Top Gamers Academy
Genre: Reality competition
Country: Spain
Platform: Neox, Twitch, Atresplayer
Distribution: Banijay

21 video game enthusiasts, divided into three teams led by famous captains, live together within an academy where they try to reach the professional level and compete against each other.

The Next E-Talent Team Gullit
Genre: Reality Competition
Country: Netherlands
Platform: Videoland (SVOD)
Production: RTL Creative

Dutch football video game FIFA team “Team Gullit” looks for new members to sign a pro e-sports contract.

Making the Squad: FIFA Edition
Genre: Reality Competition
Country: International
Platform: Insight (SVOD)
Production: G2 Esports / Insight TV
Brand: Pringles

10 contestants selected among the best and FIFA streamers go head to head in FIFA 21, on the console and in real life. The best one wins 10,000 euros and a contract with G2 Esports team.

FIFA Face-Off
Genre: Game Show
Country: International
Platform: Twitch (VOD), YouTube
Production: EA Sports

Two teams of three players compete in FIFA 2021 matches. Each team is made of a celebrity, a star gamer and a community winner.


“We saw in the e-sports shows how brands can be creative partners, inspiring partners and even the main creators of the shows. Here are some other kinds of co-creation with brands.”

Genre: Drama series
Country: Spain
Distribution: Beta Entertainment Spain
Brand: Redbull

A passionate and epic friendship of two youngsters, during the Red Bull Batalla de los Gallos, a huge freestyle championship in the Spanish Speaking world.

For the Record
Genre: Short Form Drama Series
Country: Canada
Platform: CBC Gem (VOD)
Distribution: Anthology Productions
Brand: PolyGram

Short-form episodes (15’) telling a pivotal moment in the life of interconnected characters and the album or song that provides its soundtrack.

A World of Calm
Genre: Factual
Country: USA
Platform: HBO Max (SVOD)
Distribution: All3Media International
Brand: Calm (Sleep app)

An immersive visual journey transporting viewers into tranquility through scientifically-engineered narratives, enchanting music and mesmeric footage.

Headspace Guide to Meditation
Genre: Factual
Country: USA
Platform: Netflix
Brand: Headspace (Meditation app)

Animated series showing how meditation can help viewers in their daily life.


“There has been lots of talk about adapting audio podcasts into TV shows. Around 60 projects are currently in development, according to The Wit’s database. In 2020, 20 TV shows based on podcasts were launched, five were scripted dramas and five were true-crime factual”, Mouseler said.

Genre: Drama series
Countries: UK / USA
Platforms: Alibi, PBS
Distribution: All3Media International

TV adaptation of a BBC Radio 4 series. The investigations of a female cop on the shores of Scotland. She shares with viewers her wry observations on the case and her life.

Genre: Drama series
Countries: France / International
Platform: Apple TV+ (SVOD)
Distribution: Studiocanal

Audio suspense series. An immersive experience told through phone conversations and sound recordings telling tragic events. Adaptation of a French scripted format.