The Inter Medya drama achieved the best share for the premiere of a daily series in Spain in the last eight years.
At the beginning of June of this year, Antena 3 began promoting the premiere of the Turkish drama Bitter Lands in Spain. And just a few days ago, the Atresmedia channel announced that the Inter Medya series would air at 5:30 p.m., thus inaugurating a new time slot for Turkish dramas in Spain.
And this Monday, July 5, the series had its premiere on Antena 3. The result? It was the best premiere in terms of share for a daily series in 8 years.
The achievement was obtained thanks to its 13.8% screen share, a figure that had not been seen since January 2013.
With this result, Antena 3’s new bet improves the network’s time slot by +4.3 points compared to the June average.
The series was seen by 1,274,000 viewers and registered close to 2.5 million contacts.
Produced by Tims & B and broadcast in Turkey by ATV, Bitter Lands has a total of three seasons.
It stars Vahide Perçin, Murat Ünalmış, and Uğur Güneş, among others.
It tells the story of a legendary love that begins in Istanbul during the 1970s and continues in the fertile lands of southern Turkey, going through the trials of evil, ambition and tyranny. The series asks if love is eternal against the realities of life and tests the resistance of love and the goodness of the human heart amid a series of turbulent events.