The launch was expected to take place this year.
Pascal Desroches, CFO of AT&T, surprised this Thursday during a call with analysts by announcing that HBO Max will not launch in Europe until 2022.
Initially, the launch of the WarnerMedia OTT platform was scheduled to take place before the end of the year. However, as Desroches explained, the company has decided to focus its efforts on Latin America and not launch in Europe until it has achieved its goal of subscribers in the region.
“The team has done a tremendous job planning the launch in Latin America and making sure we have the best productions and content,” said Jason Kilar, CEO of WarnerMedia.
“The technology and the product work and provide a modern experience that we are very proud of. Our value proposition is very strong,” he added.
Although he did not detail subscription figures in the region, he did point out that good numbers are being seen.
Globally, meanwhile, the CEO of WarnerMedia announced that HBO Max will produce in 2022 a total of 10 exclusive films for the platform.
Warner Bros. films, meanwhile, will return to theaters but with a reduced window of 45 days.
