After testing it in the US, the streaming platform will offer a cheaper plan with ads in different countries, and in December it will increase its prices around the world
Following the successful trial launch of the ad-tier plan in the US, Disney+ announced that the ad-supported offering will be available in select markets across Europe and in Canada beginning November 1.
As pricing is updated for various plans later this year -around 3 dollars or 27% more, around the world- subscribers in the US will have access to a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month.
“The strong momentum of our ad-supported plans in the US demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, president, Direct-to-Consumer, Disney Entertainment. “We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”
Internationally, Disney+ is also expanding choice and value options with the launch of a new Standard tier, as well as Standard with Ads in select EMEA markets and Canada.
The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.
Few days ago Disney revealed that during the Q3 of 2023 it has lost 11,7 million suscribers around the world, falling from 157.8 million suscribers worldwide to 146.1 million.