The research projects that pay TV revenues will fall to $125 billion in 2028, down from $151 billion in 2022
A new report from Digital TV Research, Global Pay TV Forecasts, affirms that revenues for the pay TV business will fall significantly in the near future, continuing the trend set after reaching the heights of 2016, when the revenue for the pay TV industry was of $ 199 billion.
The research projects that pay TV revenues will fall to $125 billion in 2028, down from $151 billion in 2022. This comes despite the number of pay TV subscribers remaining at just under one billion.
Pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by US$ 12 billion, with digital cable down by US$ 13 billion. Analog cable will lose a further US$ 1 billion. IPTV will be flat. Revenues will decline in 71 of the 138 countries between 2022 and 2028.
“US pay TV revenues peaked at $101 billion in 2011. Its total will drop from US$ 65 billion in 2022 to US$ 46 billion in 2028,” says Simon Murray, Principal Analyst at Digital TV Research. “The US will still account for 37% of global revenues by 2028, which is down from 43% in 2022.”