During the presentation of the company’s quarterly results, Bob Bakish, CEO of ViacomCBS, confirmed his plans to rebrand CBS All Access and launch it internationally.
In February of this year, Bob Bakish, CEO of ViacomCBS, unveiled his intention to make CBS All Access a “brands home” and to launch the platform internationally.
And this Thursday, once again within the framework of the presentation of the company’s quarterly results, the executive confirmed the plans and announced new details.
To start, the plan will be to add content from Paramount, Nickelodeon, BET, Smithsonian and other Viacom network to the platform.
In addition, the platform will change its name for the summer and will launch internationally “in the next 12 months”. “Our main franchises will be key to this strategy,” he assured.
In fact, more than 100 Paramount films including Star Trek, The Godfather, Terms of Endearment and An Inconvenient Truth were added to the platform this Thursday.
“Expanding the CBS All Access catalog with these iconic Paramount Pictures movies is just one of the actions we’re taking to integrate the impressive catalog of intellectual properties we have within the ViacomCBS family,” said Julie McNamara, director of Programming at All Access.
As revealed, the OTT comes from two consecutive subscriber records in March and April. As of today, between All Access and Showtime, the company has 13.5 million OTT subscribers. The plan is to reach 16 million subscribers by the end of the year.
Pluto TV, meanwhile, has 24 million active users per month. The idea is to reach 30 million by the end of the year.