The Inter Medya drama will premiere on Monday, July 5 at 5:30 pm, becoming the third Turkish drama to reach the Spanish channel’s screen and the first to premiere outside of prime time.

Last June, Spanish channel Antena 3 began promoting the premiere of its third Turkish drama, Bitter Lands, which comes to its screen after Woman and My Little Girl.

And this week, the channel revealed its plans for the Turkish drama distributed by Inter Medya, which will premiere next Monday, July 5 at 5:30 pm, thus inaugurating a new slot for the genre, which until now has been offered exclusively in prime time.

Under the local title Tierra amarga, the drama will replace the entertainment format Now I Fall, an adaptation of the Israeli format Still Standing, distributed by Armoza Formats, and airing in Spain for more than ten years.

Produced by Tims & B and broadcast in Turkey by ATV, Bitter Lands has a total of three seasons.

It stars Vahide Perçin, Murat Ünalmış, and Uğur Güneş, among others.

It tells the story of a legendary love that begins in Istanbul during the 1970s and continues in the fertile lands of southern Turkey, going through the trials of evil, ambition and tyranny. The series asks if love is eternal against the realities of life and tests the resistance of love and the goodness of the human heart amid a series of turbulent events.

It has already been sold to more than 30 territories around the world, including 16 territories in Latin America.