The plan sees the launch of a collaborative production hub for the entire region, under the banner of Particular Crowd, the original production arm of WarnerMedia Latin America.
WarnerMedia aims to further expand its original production footprint in Latin America, announcing this week its plans to develop 15 original films a year in the region over the next three years.
The plan sees the launch of a collaborative production hub for the entire region, including Warner Bros. film productions, under the banner of Particular Crowd, the original productions arm of WarnerMedia Latin America.
“These productions are part of our collective approach to original production in the region, in which we bring together all our resources, distribution experience and available platforms to collaboratively develop and produce content, along with all WarnerMedia brands,” said Peter Bevan, Head of Particular Crowd.
The productions in Latin America are also part of the group’s multiplatform strategy, with premieres in cinema, pay TV and streaming platforms.
“Our mission is to discover and cultivate talents with diverse backgrounds, both in front of and behind the scenes, to bring equally diverse stories that stir the emotions of our consumers,” he added.
The WarnerMedia announcement comes to join an increasingly competitive market in Latin America, with new platforms such as Disney+ growing by leaps and bounds, Netflix and its plans to develop dozens of movies in Mexico and Latin America, and the recent announcement by Univision and Televisa of their union to compete in the region.