During the first half of the year, the group surpassed 333 million monthly consumers in the region, with an average 26% growth to June in impressions.
WarnerMedia Latin America shared a report about its audience results in the first half of 2021 based on the measurement of content consumption in Latin America according to various sources in the main countries of the region.
Due to a successful diversification strategy in content and consumer platforms, an increase in audience is reflected in WarnerMedia in the first 6 months of the year, reaching a historical record of 66.2 billion impressions in the region and 26% semi-annual growth compared to the same period of the previous year.
Specifically, in the consolidation of all sports content, under the TNT Sports brand at the beginning of 2021, the audience grew 67% in Brazil, 155% in Argentina and 153% in Chile.
With the launch of TNT Sports in Mexico scheduled for the second semester, a new milestone is expected in the region. The Sports cluster concentrates 60% of impressions and is one of the key factors in the growth of the total audience of WarnerMedia.
WarnerMedia’s digital platforms, especially Instagram and Facebook, are currently protagonists in the contribution of total impressions and the highest growth during the first half of 2021, followed by Twitter and YouTube.
Last June, HBO Max was launched in Latin America, the direct-to-consumer streaming platform that offers the best quality of entertainment and presents the widest variety of stories for all audiences of iconic brands such as HBO, Warner Bros., DC, Cartoon Network, among others. For the second half of the year, it is projected as the fastest growing platform in the region.
Compared to the same period last year, WarnerMedia is consolidated as the largest media ecosystem and demonstrated a growth of more than 333 million people in Latin America who consume its content each month.
In addition, during the month of June 2021, it registered the following audience milestones in the main countries: 79.6% reach in Argentina (34.6 million people), 62.8% in Brazil (150 million), 69 , 6% in Colombia (33.5 million), 89.4% in Chile (17.5 million), 51.8% in Mexico (76 million), and 54.7% in Peru (17.8 million people ).