On the night of Tuesday, March 23, Benjamin Salinas made the sad news public. After several days hospitalized with Covid-19, the experienced and beloved executive, until now director of Content and Distribution at TV Azteca, died in Mexico City.

The Hispanic TV industry is in mourning. Alberto Ciurana has died after several days hospitalized because of Covid-19.

On the night of Tuesday, March 23, Benjamín Salinas, VP of the Grupo Salinas board, confirmed the news on his social networks, where he described the executive as “an endearing collaborator” and responsible for “much of what we build together,” referring to TV Azteca.

Alberto Ciurana worked as Director of Content and Distribution at TV Azteca. His trajectory, however, is extensive within the Hispanic TV industry. Among other roles, he was President of Programming and Content for Univision Networks, and Vice President of Televisa for 15 years.

His arrival at Azteca in 2017 represented a change in the strategy of the Mexican group’s broadcast TV networks. “For 25 years Azteca Uno had telenovelas and fiction. We wanted to evolve. We wanted to be disruptive in the market. The audience has always rewarded Azteca when it becomes an innovation leader. We closed the production of telenovelas to move to live content, realities and game shows, and that has tripled our audiences,” he told ttvnews last September.

Ciurana had announced on March 10 that he had been infected with Covid-19, and that despite having mild symptoms, he required medical attention. “The irony is that on Friday I received the first dose of the vaccine. I’ll be working from home,” he said that day.

However, his situation worsened and he had to be admitted to intensive care.

Networks, executives and friends shared their condolences on social media.

At ttvnews we deeply regret the loss of such a close and beloved executive. Our condolences to his family, friends and colleagues.