The Banijay Rights format, already premiered in the US, will arrive in Mexico through TV Azteca and Endemol Shine Boomdog.

TV Azteca, Banijay Rights and Endemol Shine Boomdog announced in the adaptation of the Don’t format for Mexico.

Released with great success in the US by ABC, the Banijay Rights format will air locally through TV Azteca under the title Don’t, No lo hagas. The local production will be in charge of Endemol Shine Boomdog and the leadership will be Adal Ramones.

“For TV Azteca, it is a priority to offer the audience high-quality international content and formats produced in Mexico, and Don’t is a clear example of this, made a reality at Azteca Uno,” said Alberto Ciurana, General Director of Content and Distribution of Aztec TV.

Elliott Chalkely, vice president of sales for Banijay Rights, added: “Don’t mischievous and loving tone is the tonic that the international public needs right now. At Banijay Rights we are very excited to see the first international adaptation in Mexico under the production of Endemol Shine Boomdog, for Azteca, a highly esteemed partner for us. ”

“We are delighted to partner with the TV Azteca team and our new colleagues at Banijay Rights to bring Don’t to Mexico,” said Alejandro Rincon, CEO of Endemol Shine Boomdog.

“This is a very fun concept and with the great Adal Ramones as our host, we believe that we can offer something special to the Mexican audience,” he added.

Don’t tests the contestants through spectacular and impressive physical games, who will undergo various tests where the key is to overcome their instincts and comply with the simple instruction: “Do not do it”.

Don’t is an original format by Banijay Studios North America for ABC Network, which is currently airing in the US with great success under the production of Ryan Reynolds and is presented by Adam Scott, recognized for his roles in Parks And Recreations and Big Little Lies. .

The premiere in Mexico will be in September.