TTV+ Buyers: What Are They Looking For?

Eduardo Nava y Mata, Director of Programming at Canal 22, spoke to TTV+ about the content they’re looking for in the international market.

TTVMedia, through its TTV+ platform and backed by Inter Medya, presents its Buyers: What Are They Looking For? initiative to find out more about international buyers’ programming needs.

The interviews were conducted through the base of over 5,000 buyers registered on TTV+, a 24/7 online marketplace where buyers can look through catalogs from thousands of companies, and in which distributors can contact them to close businesses.

This time, we present Eduardo Nava y Mata, Director of Programming at Canal 22.

What kind of content are you looking for?

We went through a pandemic that weakened us all for two years, due to the low budget we had, we bought very little material, series, documentaries and movies. Now we need everything. Many suppliers asked me what do you look for and I say everything. The pandemic left us with nothing and it is time to get back on track with the budget that is recovering.

In the field of documentaries, we look for nature, science, history, art, travel, biographies, museums, artists, gastronomy. Also movies of different types, art, classics, festivals, history. And fictional series, we take them based on some literary work, on some historical fact or character.

What kind of stories are you looking for?

The children’s content that we are looking for is content with value, intelligent, that promotes values such as inclusion, collaboration, respect, teamwork, in addition to educating children, so that they begin to know letters, colors, numbers. But above all, and for the older ones, to recognize those values that we try to demonstrate so that the little ones grow as good people. Not only entertain, but it is intelligent content with values and weight.

Channel 22 co-produces content with independent production houses in Mexico. It is not a specific space, they enter into all programming, not only for children but also in general documentary series, magazines, and research. A little of everything. It is not exclusive to one theme or one schedule. Over time we have been discovering the habits and tastes of the audience and we try to explore 100% in-house productions such as co-productions with different production houses.

Any content that has worked well on your screen?

We produce a series that has been on the air for 20 years called La dichosa palabra. It is a series that speaks of the Spanish language.

Also another one that is La oveja eléctrica, a scientific research magazine that is also about to celebrate its 20th anniversary, which talks about scientific topics such as earthquakes and earthquakes to Covid, vaccines and all topics that have to do with scientific research.