TTV+ Buyers: What Are They Looking For?

Ana María Olaya, Manager of Programming, Promotions and Digital Content of Channel 1, spoke to TTV+ about the content he’s looking for in the international market.

TTVMedia, through its TTV+ platform and backed by Eccho Rights, presents its Buyers: What Are They Looking For? initiative to find out more about international buyers’ programming needs.

The interviews were conducted through the base of over 5,000 buyers registered on TTV+, a 24/7 online marketplace where buyers can look through catalogs from thousands of companies, and in which distributors can contact them to close businesses.

This time, we present Ana María Olaya, Manager of Programming, Promotions and Digital Content of Channel 1.

What type of content are you looking for?

Since the channel was born, we’ve considered ourselves a different alternative to the classic Colombian television. We try to counter-schedule, not put similar content at the same times. We want the viewer to have an alternative.

We aspire for people to trust us, consume our content and for us to be an alternative, offering the products that we can offer them, that are innovative for the viewer.

What kind of genres or stories are you looking for?

What we look for and has worked a lot for us is movies, and our own production of live programs has worked for us.

Any particular content that has worked well on your screen?

We have a program in the afternoon that is current affairs, interviews with artists, short news, which give a lot of information. And the afternoon program that is also entertainment but competitive, that brings the family very close. It’s called Warriors. They are two teams that compete against each other and there is a lot of conversation on social networks.

And something that always surprises us is the anime that we transmit. We have a time slot on Saturdays and Sundays where we stream anime and the community that has been built around those streams is incredible.

We also acquire content from large distributors, but also from small distributors because they have more specific and detailed products. For example, here in Colombia there is a law that supports local production, so you have to transmit a certain number of hours of Colombian films. The big distributors do not have Colombian films. So we go to small production companies or we partner with them when it comes to producing the movies so that we then keep the TV rights.