TTV+ Buyers: What Are They Looking For?

Sandra Smester, EVP and Chief Content Officer, TV Azteca, spoke to TTV+ about the content she’s looking for in the international market.

TTVMedia, through its TTV+ platform and backed by Inter Medya, presents its Buyers: What Are They Looking For? initiative to find out more about international buyers’ programming needs.

The interviews were conducted through the base of over 5,000 buyers registered on TTV+, a 24/7 online marketplace where buyers can look through catalogs from thousands of companies, and in which distributors can contact them to close businesses.

This time, we present Sandra Smester, EVP and Chief Content Officer, TV Azteca.

What type of content are you looking for?

We are now trying to produce much more of our own product, entering co-production, but also as buyers, seeing what is on the market and what we can acquire.

What type of ideas or stories are you looking for?

I don’t discriminate against anything or anyone. And I like to see everything. But because of the portfolio of channels that we have, basically live entertainment and large formats, or formats that have not been seen yet. We are looking for reality shows, series, not so much telenovelas. Whatever we see that fits well in each of our channels, we are going to take a look at it.

Any particular content you’ve acquired that has worked well on your screen?

We just premiered, which was not in Latin America before, I’m a Celebrity, Get Me Out of Here… and we try to put it first in Latin America to be innovative.