Raquel Rocha, director of Unicable, spoke to TTV+ about the content she’s looking for in the international market.
TTVMedia, through its TTV+ platform and backed by Calinos Entertainment, presents its Buyers: What Are They Looking For? initiative to find out more about international buyers’ programming needs.
The interviews were conducted through the base of over 5,000 buyers registered on TTV+, a 24/7 online marketplace where buyers can look through catalogs from thousands of companies, and in which distributors can contact them to close businesses.
This time, we present Raquel Rocha, directora de Unicable.
What type of content are you looking for and for what audiences?
Our audience has always been very balanced. 60% women 40% men, 35 and up, depending on the day and mostly the time, because we have already identified at what time our audiences of 30, 40 or 50 watch us. It is very balanced and that is why our lineup has everything.
It’s well balanced because our target is always housewives, but who watch TV in the company of their husbands, partners or alone. If it is an entertainment channel, then we’re open to the entire audience.
What strategy do they use when looking for content to acquire?
Apart from our time slot for original productions, we have a time slot of super series. Today we work with several major distributors such as Caracol, Telemundo, etc. They are different contents. What we do is curate content that has been very successful internationally. We bring it, we analyze which ones can work and those are the ones we offer to the client. What we spend the most time on is seeing what we are going to bring to our audience.
Could you give us some examples of series that have worked well on your screen?
We have had series like The Lord of the Skies, The Queen of the South, we currently have The End of Paradise, which was also incredible. Unicable always stands out because we are the first window for these series in Mexico.