TTV+ Buyers: What Are They Looking For?

Jaume Ripoll, Co-Founder, Head of Content and Development at Filmin in Spain, spoke to TTV+ about the content she’s looking for in the international market.

TTVMedia, through its TTV+ platform and backed by ATV, presents its Buyers: What Are They Looking For? initiative to find out more about international buyers’ programming needs.

The interviews were conducted through the base of over 5,000 buyers registered on TTV+, a 24/7 online marketplace where buyers can look through catalogs from thousands of companies, and in which distributors can contact them to close businesses.

This time, we present Jaume Ripoll, Co-Founder, Head of Content and Development at Filmin in Spain.

Could you introduce yourself and your company?

The Filmin platform was born in Spain 15 years ago. It’s available in Spain, Portugal and Mexico through Filmin Latino. It’s a platform that specializes in quality film and quality series, classics and also recent.

What type of content are you looking for?

Stories with a personal view that can engage all types of audiences, viewers who are looking to be surprised in a way. In terms of genres, I believe what’s important isn’t the genre, but rather the story. A good thriller, a good drama, a good comedy or a good movie can all work.

What type of stories are you looking for?

Us who work with platforms seek to be broad in terms of what we’re looking for. They can be political titles, historic movies, based on real facts or telenovelas, those are usually better embraced and it’s easier to showcase them, rather than, for instance, comedies.

Any specific title that’s worked well on your platform over the last 12 months?

Recently, Shiva Baby, a film that’s been very successful, a first work. The Assistant as well, which is another film that worked well. They are clear examples of strong characters, very powerful, short narratives, 80 minutes, 70 to 90 minutes tops, which stand out because they have an unusual tone and approach to the subject. I think viewers, in a context of abundance, want things that are unique and different.