In the following interview with ttvnews, Fernando Muñiz, CEO of América TV Peru, shares what content they want to add to their catalog in the international market.
In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands in terms of content.
To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.
This time, we spoke to Fernando Muñiz, CEO of América TV Peru:
What kind of content are you looking for?
For this 2025, I am looking for engaging formats for the multiscreen we have now; we are also looking to make co-productions and be able to monetize the content better.
We believe that by doing things together with other companies, we can collaborate so that their contents can be cheaper, producing them ourselves from Pachacamac in America Studios, with many new ideas and things.