In the following interview with ttvnews, Eugenia Velez, VP of Programming and Marketing of RCN, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Eugenia Velez, VP of Programming and Marketing of RCN:

What kind of content are you looking for?

We know it’s a real challenge for the industry to reach all kinds of audiences, especially considering how content is consumed nowadays. Viewing habits have changed so much, people don’t just want to watch at a specific time anymore. They want content on their own terms, whenever, however, and on whatever device they choose.

That’s the challenge for us as a network: evolving to deliver the formats people actually want to watch and offering that all-in-one experience.

We’re all about bringing back the classic telenovela vibe. It’s always a winning formula, and honestly, it’s a powerhouse. We’ve seen it firsthand through our partnerships with streaming platforms. Likewise, we get it: we’re not competition; we’re complementary.

But beyond that, at RCN, we’ve got this unique edge and passion for live programming. There’s something special about live content that on-demand just can’t replicate. That experience is irreplaceable.

This industry moves fast—like, really fast—and we’re all trying to keep up. But that’s the exciting part! How content consumption is evolving is a challenge, not just in terms of audience measurement (which is a huge deal for sales) but also from a tech perspective.

Again, we’re all riding this wave of evolution and changing consumption habits. That’s what keeps the industry alive and pushes us to be better. And honestly, I’m super proud to be part of it.

Any standout hits?

In 2024, we had a fantastic lineup of dramas, Rojo Carmesí, La Sustituta, and a massive hit called Rigo, which we co-produced with Amazon. That one was a global phenomenon.

Regarding reality or non-scripted shows, we’ve got juggernauts like MasterChef, with its consistently stellar casting. We put a unique spin on the format and had a unique opportunity with La Casa de los Famosos.

We’re the network with the largest lineup of live programming in Colombia, and that’s the magic of broadcast TV, live events, talk shows, morning shows, and a booming sports lineup. It’s a major differentiator for us as a brand and as a channel.

Plus, we’ve got that reality TV hook with audiences engaged 24/7 through our digital platforms. And now, all that content is available on the RCN app, which takes it to the next level.