In the following interview with ttvnews, Alexis Zamora, Content Manager at Canal 13 in Chile, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Alexis Zamora, Content Manager Canal 13 in Chile:

Where do you see the greatest growth potential for the company today, and how is this reflected in your programming strategy?

We have been looking for several slots that were down, so we made a strategy with the programming team to look for formats to raise each slot, prime time, and afternoon.

Thus, we created a format that has been quite successful, which is a gossip and showbiz format, which comes along with the reality content because it generates a lot of new content, which is consumed in networks and digitally.

The entertainment format takes the content of reality shows and brings it to an audience of a different time slot. From this project, show business returned to Chile, which had been missing for a long time.

This allowed us to look for time slots on weekends and evenings, and, in prime time, it is the reality shows that have led us to success, especially in changing the world according to the format being broadcast.

What type of content is most in demand by your audience today? It can be a genre or a particular narrative theme.

We have gone through a farm format such as Tierra Brava, and even a period reality show such as Palabra de honor, and today we have what we have on the air, which is a kind of military reformatory. So, it has happened that the public has been entertained and has been changing through three formats or three different worlds.

Next year, we want to make a change of world, a big change, although the reality show will be maintained so that the public does not stop being present all the time.

The Chilean public celebrates novelty change. They ask us a lot to change the participants of the reality shows, to premiere faces that are not known, and we feel that the Chilean public is very demanding in that sense. We call ourselves the channel of reality shows, because we have a great trajectory over time, making them more demanding with us.

We have to be attentive and do a severe job of delivering novelty to the formats that we are always premiering. That is what we have seen, and the public appreciates it.

What kind of content formats or genres do you look for at industry events?

We propose the content, the content is scheduled, and the strategy is carried out, but it is not always what is expected. It is always important to have recent acquisitions, to go and fight for telenovela formats, fiction, and game shows, that are willing to be made in the factory and adapted.

This year, we are planning to have a fiction format. A series that had only been aired on ViX about the life of Gloria Trevy was very successful in the second slot after the reality show, and in that same time slot, we put the Chilean fiction slot.

We are talking with Caracol. We like biopics and the stories of celebrities such as Vicente Fernández. Furthermore, we have had Celia Cruz’s story, and it has served us very well. We are always looking for formats of this type.

What content would you highlight among those that worked best for the company in 2024? It could be by rating or any other factor you want to highlight.

Two years ago, we were in fourth place. Today, we are competing for first place for a long time. In access, which three years ago we had a perfect second place, delivering the newscast very well, we added a game show, which is well recognized, so that it would have a better delivery.

We went to prime time much better. To that, we added in 2024 the premiere of a fiction that we had kept, and we also achieved that the scope of the good prime time performance reached almost three-time slots, from 10:30 p.m. to 12:00 and then extended until 1:00 in the morning.

What we wanted was for the agent to turn off the TV with the channel to go to sleep and wake up with the channel in another important time slot. Those slots made us have a very good 2024 overall, and that allowed us to have better reach with our competition last year.