Mediawan Kids & Family strengthens its licensing capabilities by appointing Toon2Tango as exclusive global agent for its catalogue.
Mediawan Kids & Family, Europe’s leading independent studio for the production and distribution of children’s and family content, and Toon2Tango, the German kids and family entertainment powerhouse, have entered into an exclusive worldwide licensing and merchandising agreement. Under the deal, the Mediawan Kids & Family label Toon2Tango, a Leonine Animation Studios company – part of the Mediawan Group, will identify, negotiate and manage licensing and merchandising partnerships for Mediawan Kids & Family’s extensive portfolio of children’s and family IP.
The agreement marks the next step in the collaboration between the two labels within the Mediawan Group. Toon2Tango will combine the Mediawan Kids & Family portfolio with its own productions and selected IP from Leonine Studios to develop licensing opportunities and consumer products partnerships worldwide. The agreement covers all major product categories, including toys and games, apparel, home and living, publishing, digital games and promotional activities.
The combined high-profile licensing & merchandising portfolio now includes upcoming projects and established IPs from across the Group’s slate, such as Method Animation’s Astro Boy reboot, alongside digital first-series Wadoo and Mediawan Kids & Family Distribution hit preschool series Maddie + Triggs. These will be complemented by Toon2Tango’s own productions including the highly anticipated animated feature Paluten Freedom based on the popular YouTube series, Niko – the series based on the international family film franchise, Agent 203, comprising both the animated hit series and a feature film, and Showtime, Toon2Tango’s latest production, commissioned by Kika, as well as projects in development such as action-adventure series Eldrador from German toy company Schleich.
“This agreement is a natural extension of the way we work as a Group. It allows us to develop a cohesive licensing strategy with a partner that already knows our properties and shares our creative culture,” said Julien Borde, President of Mediawan Kids & Family. “Toon2Tango’s 25 years of experience and expertise gives our labels across France, Italy, the UK, Germany, the Netherlands and Belgium a dedicated, agile partner to build lasting brand value for our audiences, our partners and our licensees worldwide.”
“We are proud to take on this expanded role for Mediawan Kids & Family’s catalogue,” said Hans Ulrich Stoef, CEO of Toon2Tango. “This agreement enables us to bring our licensing expertise to the Group’s brands, supporting them from development through to market, wherever in Europe they are produced. We want to build the market with a new approach via licensing partnerships and also a clear B2C focus with own fan merchandise platforms. Further steps are underway and we aim to create a profitable business for ourselves and all our partners.”
The agreement builds on Mediawan Kids & Family’s pan-European production network, with labels based in France, Italy, the UK, the Netherlands, Belgium and Germany. It reinforces the Group’s strategy of activating synergies across its labels to extend the value of its IPs beyond the screen. It follows the distribution agreement signed by the two labels in March 2025, under which Mediawan Kids & Family integrated Toon2Tango’s content portfolio into its content catalogue.
