Alfonso de Angoitia and Bernardo Gómez, co-presidents of TelevisaUnivision in Mexico, revealed to the newspaper El País the first details of the long-awaited platform.
On January 31, Televisa and Univision formally announced the closing of their merger, giving birth to TelevisaUnivision.
And one of the most interesting aspects of this merger will be the launch of an ambitious streaming platform that aspires to become the largest in the Spanish-speaking world.
In this sense, Alfonso de Angoitia and Bernardo Gómez, co-presidents of TelevisaUnivision in Mexico, revealed to the newspaper El País the first details of the long-awaited platform, which will be launched first in the US and Mexico during the first half of 2022 and then, gradually, in the rest of the world.
“Clients from Mexico and the US will be the first to access the platform before it is deployed in other countries in Latin America and Spain, later it is expected to have a global reach,” explained Bernardo Gómez.
“In the first half of the year we will be launching it as a free ad-supported version (AVOD) and in the second half of the year our premium SVOD (ad-free) version,” he added.
The executive also highlighted that the platform will have “powerful” technological support that will allow it to reach “a potential audience of more than 600 million Spanish-speakers in the world.”
Regarding content, Alfonso de Angoitia highlighted the alliances already signed with writers such as Mario Vargas Llosa and María Dueñas, producer Eugenio Derbez, actress Selena Gómez and director Santiago Limón, as well as with studios such as MarVista Entertainment, Lemon Films, Alazraki Entertainment, Mucho Más Media and Videocinema.
“Our platform promises in 2022, at least one premiere per week from its launch,” he assured.
Finally, regarding the price, they anticipated that it will be “lower than that managed by our competition worldwide.”
“We want our OTT to be more accessible in prices than those that already exist. And he remembers that we will also have a free version with a business model based on advertising. We have in our hands an opportunity to provide the best content in Spanish and guarantee the highest quality products at a significantly lower price than other global OTTs,” said De Angoitia.
