The event will take place on Tuesday, May 16 at Pier 36 in New York City.

TelevisaUnivision prepares its Upfront 2023 with an event at Pier 36 in New York, where it seeks to expand the reach of its event using a streaming broadcast for those who cannot be present.

“The cultural firepower of U.S. Hispanics is indisputable, and more brands than ever are making the commitment to invest in this audience,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnvision, in a statement. “Marketers who have leaned in are seeing the incredible impact and those who have traditionally scaled back are now doubling down because of the proven resilience of this consumer base. Brands who are not prioritizing Spanish-language media will absolutely miss out. The time is now for everyone to embrace the growth this audience delivers.”

According to the statement, TelevisaUnivision witnessed a growth in advertising sales to different industries, such as technology, pharmaceuticals and financial agents during 2022. This responds to the company’s strategy of seeing the creation of the AdSales area in areas that previously did not invest in reaching Hispanic audiences.