Rogers is Promoted to Lead the Strategic Direction of the U.S. Consumer and Corporate Marketing Department.
TelevisaUnivision (TU), the world’s leading Spanish language media and content company, has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks.
Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks.
“Through her 13 years at our company, Jen has fostered a collaborative culture on her team that combines a thoughtful creative approach with process-driven innovation, said Meyer. “She is an exemplary leader and partner, and I am proud to have her on my team.”
In this new role, Rogers will elevate the consumer and corporate marketing team in the U.S. guiding both strategy development and the application of budget, resources, and talent to make the critical decisions to develop TelevisaUnivision’s brands. She will manage the creative execution and media planning across our portfolio of brands, including cross-platform and off-platform marketing and will collaborate with the ad sales and distribution sales departments to provide quality and client-centered experiences.
Additionally, Rogers’ focus will be on innovative, data-driven inventory management, the production of high-performance, market-leading creative, and increased collaboration and partnership with our partners in Mexico.