Starz Unveils Rebrand for Starzplay, now Lionsgate+

The new brand will roll out in 35 countries alongside a new brand look this Thursday September 29th

Starz announced that its premium international streaming service, Starzplay, will rebrand as Lionsgate+ in 35 countries, coinciding with a new brand look with graphics package, rolling out globally tomorrow, September 29th.

The new brand look with graphics package, color palette and design elements will deploy in the U.S. and begin rolling out in the majority of Starz’s footprint. Starzplay will rebrand to Lionsgate+ in 35 Starz markets excluding the U.S. and Canada where it will remain Starz. Brand names for Starzplay Arabia along with South and Southeast Asia’s Lionsgate Play will also remain in place.

“We recognized the potential of the global OTT market early, and over the last few years we have built an incredible global streaming service, which has become a destination for audiences seeking premium, provocative programming,” said Jeffrey Hirsch, President and CEO of Starz. “Operating under Lionsgate+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world. Even with the separation of Starz and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform.”

“Our commitment to deliver bold, curated stories where we push boundaries and defy expectations remains the same,” said Superna Kalle, President, International Networks for STARZ. “We have built strong relationships with our viewers and look forward to continue providing them premium storytelling as Lionsgate+.”

Lionsgate+ subscribers have access to a vast library of exclusive, premium content that includes original series premiering globally on the same day as the U.S. such as political thriller, Gaslit, sumptuous period dramas in its Royal Collection including the upcoming series Dangerous Liaisons, along with and series set in the universe of the blockbuster Power franchise. Lionsgate+ is also home to Spanish language original series such as the critically acclaimed drama Señorita 89, sci-fi thriller El Refugio and crime drama Express, and offer some of the most sought-after first run series on television including the genre-bending series The Great, and the action-thriller series Gangs of London, plus a huge collection of blockbuster fan-favorite movies added to the platform every month.

Starz established itself as one of the first U.S. linear channels to enter the global market upon launching its global SVOD service, now Lionsgate+, in 2018 offering audiences access to bold, curated storytelling. Since its initial launch, coupled with its Starzplay Arabia joint venture, Starz’s global footprint has expanded into 63 countries throughout Asia, Canada, Europe, Latin America, MENA and South and Southeast Asia.

With the rebrand in effect, below is the breakdown of service names across the countries where the SVOD has a presence.

Separately, Lionsgate today filed a Current Report on Form 8-K with the Securities and Exchange Commission updating shareholders on its progress toward separating Starz and its Lionsgate studio business.

Lionsgate+ Branded Markets
Europe: Austria, Belgium, Denmark, France, Finland, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, UK
Latin America: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Venezuela
APAC: Australia and Japan

Markets with Unique Service Branding
Asia: South and South East Asia (Lionsgate Play)
North America: U.S. and Canada (Starz)
MENA: All territories (Starzplay Arabia, a joint venture between Lionsgate and local partners)