The most important sports industry event in Latin America is taking place at the CitiBanamex Center in Mexico City on July 3 and 4.

Sports Summit, the space that brings together the most prominent leaders in the industry, is returning to Mexico City after four years on July 3 and 4, 2024, with a renewed format, important speakers from the sector and themes that have made the event an unmissable one for sports and entertainment.

“We are very happy and excited to announce the return of our event to the country where it was born. We are arriving with many new features and innovations in the event’s format, which we will announce in the coming days and are delighted to announce our alliance with COLOüRS, a leading company in content properties,” said Sebastián Lateulade, Founder and CEO of Sports Summit.

“At COLOüRS we have always been committed to promoting sport as an emotional link with global audiences. An example is our participation in the FIFA Trophy Tour throughout five World Cups. The Sports Summit Mexico is taking place at a perfect date, in a very special month, prior to the Paris 2024 Olympic Games, the Copa América and the Euro Cup. Without a doubt it is a great moment for the sports marketing industry,” said Cory Crespo, President and founder of COLOüRS.

This edition will bring together the most important leaders in the industry – coming from different sports competitions, leagues, clubs, brands, media – along with renowned sports personalities and companies, among others, to discuss the latest in innovation, digital transformation, fan engagement, sustainability, e-Sports, artificial intelligence, women’s sports, a new era of sports content and streaming platforms, and inclusion and diversity, among other relevant topics in the sports industry.

To stay updated with all the details, please visit the official event website: www.sportssummit.mx.

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