Guillermo Pino, Víctor López, and Santiago Siri participated in an interview on Urbana Play where they discussed Plim Plim’s global growth, the integration of artificial intelligence into creative processes, and the development of Bumpy the Bear.
The international growth of Plim Plim, the integration of artificial intelligence into animation processes, and the development of new intellectual properties were some of the central topics of the conversation that Guillermo Pino, founder of Spiritum Entertainment, had with Spanish producer Víctor López and Santiago Siri on the program “Todo Pasa” on Urbana Play 104.3 FM.
The interview offered insights into the expansion strategy of Spiritum, the company behind Plim Plim, a children’s property that became one of the leading examples of the internationalization of an IP originating in Argentina. The full interview is now available on Urbana Play’s YouTube channel.
According to data shared during the program, Plim Plim has surpassed 78.5 billion historical views on YouTube, registers around 2 billion monthly views, and boasts over 47 million subscribers.
The property’s performance reflects the potential of children’s IPs born in Latin America to reach global audiences through digital platforms. For Pino, this growth has been accompanied from the beginning by a strategy based on developing content linked to positive values and habits, as well as building a relationship of trust with families.
“Our purpose has always guided us. We always wanted to create a product that conveyed positive values and habits. Today, we have achieved a place of trust among mothers and fathers. That is much more important than any number,” Pino emphasized.
Animation, Technology, and Artificial Intelligence
Another key topic of the conversation was the technological transformation of animation production. Santiago Siri explained that Spiritum is working on developing its own artificial intelligence tools designed to assist artists at different stages of the creative process.
The company is thus proposing the incorporation of AI as a support tool for creative teams, rather than replacing the work of artists, at a time when technology is beginning to modify the development and production processes of animated content.
Víctor López and International Expansion
Víctor López, Spanish producer and creator of Pocoyo, also highlighted the international potential achieved by Plim Plim and the work done by Spiritum. “Entertainment, and especially animation, is always a sum of talents. When Guillermo told me about the idea for Plim Plim, I told him to come to Madrid with his team and ask him anything he wanted. Sharing the experience was the best way to help,” explained López.
The Spanish producer described the international impact achieved by the property as extraordinary and highlighted the work developed in Argentina. López’s participation also highlights Spiritum’s strategy of forging alliances with professionals and companies from diverse markets to boost the development and international expansion of its properties.
Bumpy the Bear, a new Argentine-Spanish project
During the interview, Bumpy the Bear, a new animated series developed jointly by Spiritum Entertainment and Krakatoa, was also presented, with the participation of Televisión Española (TVE).
The project represents a new commitment by Spiritum to developing properties with international appeal and expanding its catalog beyond Plim Plim, through production and distribution partnerships with European partners.
With Plim Plim as its main success story, Spiritum seeks to advance toward a strategy based on the creation and exploitation of new children’s IPs, combining creative development, technology, and international partnerships.
For the Latin American animation industry, the journey of Plim Plim and the expansion of Spiritum’s catalog also reflect a growing trend: the possibility that properties created in the region can build global audiences from digital platforms and subsequently expand their ecosystem through new productions, co-productions, and international agreements.
