The Chinese company presented a diverse catalogue at MIPJunior, ranging from preschool content to animated feature films for family audiences, led by Into the Mortal World, selected for the official competition at Annecy 2025. Winsing is also investing in new AI-generated productions as it seeks to expand its international presence.
* with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.
Winsing Animation arrived at MIPJunior 2026 with a diverse slate reflecting the expansion of its catalogue in recent years, incorporating productions for different age groups, new genres, and animation technologies, while seeking to strengthen the international presence of its intellectual properties.
“This year we’re here to present our latest projects, including Into the Mortal World, one of our feature films, which was selected by the Annecy Film Festival. We’re also presenting our latest AI-generated content, as well as preschool, boys’ action, and teenage content,” Sophie Lau, Head of International Business at Winsing Animation. The executive was present alongside Cassy Kwong, International Media Manager, International Business Development of the company.
The company, which initially focused primarily on children’s content, began diversifying its catalogue in 2019, expanding into anime and productions targeting young and teenage audiences. Its operations also encompass distribution, merchandising, licensing, and the development of live stage shows.
“Over the past ten years, we’ve become one of the leading kids and family content providers in China. We’re not only focused on 3D animation production, but also on distribution, merchandising, licensing, and live stage shows,” Lau explained.
One of Winsing’s key international titles is Into the Mortal World, an animated fantasy-adventure feature inspired by Chinese mythology and co-produced with Alibaba Pictures and Bilibili. The film was selected for the Official Feature Film Competition at the 2025 Annecy International Animation Film Festival and is central to the company’s efforts to reach audiences beyond Asia.
“I think emotional connection is very important, especially for kids. That’s what allows you to appeal to international audiences,” Lau said. “With Into the Mortal World, we received very positive feedback during our Annecy screenings, not only from Asian audiences but also from Western audiences.”
The executive revealed that the film will continue its international journey with planned releases in Europe, including Spain and French-speaking territories, as well as Latin America and South Korea.
“It’s not only about content production. It’s all about storytelling. Emotional connection is very important,” she added.
Winsing’s diversification is also reflected in its television slate. Among the titles the company is bringing to Cannes are GOGOBUS: Mars Trip, an educational space-adventure series for preschoolers; GG Bond Racing, targeting young action and racing fans; and MONGO, a non-dialogue animated slapstick comedy featuring pet characters in short-form adventures.
The company is also exploring the use of generative artificial intelligence in its production processes. One example is GG Bond: Lost Era, a pet-themed science-fiction animated series produced using AI-generated content (AIGC) technologies, which is part of its international offering.
“I think content for children aged six to nine still has a lot of potential in the market. Apart from that, we’ve also started producing AI-generated content,” Lau said. “We have many different kinds of content, from nursery rhymes for preschoolers and boys’ action for six-to-nine-year-olds to anime, science fiction, and other genres for young teenagers.”
Alongside its creative expansion, Winsing is strengthening its international footprint not only through content distribution but also through licensing agreements and the commercial development of its intellectual properties.
“We started with international distribution, but we’re also developing our brands and expanding our IP licensing and toy businesses into international markets,” Lau concluded.
