The collaboration is designed to bring meaningful worldwide sports properties to Latin America, and to deliver meaningful Latin American sports properties to the world.
Protocol Sports Marketing and Metagames Interactive Multimedia Solutions are pleased to announce a renewal of their successful Latin America co-venture, a collaboration designed to bring meaningful worldwide sports properties to Latin America, and to deliver meaningful Latin American sports properties to the world.
Known for its industry leading work within championship Boxing as well as a strong presence in an array of different sports, Protocol Sports Marketing is a global media rights distributor, sponsorship agency and sports marketing firm that specializes in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content.
For over a decade, Metagames Interactive Multimedia Solutions has provided media rights, sponsorship, production and other consulting services to rights holders, broadcasters – including the leading SVOD, Pay TV and TV platforms throughout Latin America and the USA Hispanic market.
The Protocol-Metagames co-venture started in 2018 with an eye toward increasing the consumption of professional Boxing amongst linear and digital sports platforms in the global marketplace.
The collaboration has since expanded as Metagames Interactive and Protocol Sports have signed media rights distribution deals with Bare Knuckle Fighting Championship, to represent the property worldwide.
“It has been an absolute pleasure working with the Metagames Interactive team these past few years, unlocking new opportunities in major markets like Mexico, Argentina, Brazil and more,” says Protocol Sports President Lowell Conn. “Metagames’ intimate understanding of broadcast and streaming platform needs has helped fuel Protocol’s success in Latin America.”
President of Metagames Interactive Teodoro Perez notes the synergistic relationship between the two companies. “We are delighted to have renewed our partnership with Protocol Sports,” says Perez. “Protocol’s stellar reptuation worldwide provides our collaboration with access to meaningful international properties and transmission capacities which fuel our business in the Spanish-speaking Americas”.