The Globo production will be presented to the Asian market at the Asia TV Forum Market.
One of the main Brazilian ecosystems hosts a classic family saga. Written 32 years ago by Benedito Ruy Barbosa, Pantanal was given an updated version by the author’s grandson, Bruno Luperi, and became a success nominated for international awards. In Brazil, the Globo telenovela has gone beyond the screen and set trends.
Launched in the international market, it has already been licensed for more than 100 territories such as Chile, France, Israel, and Mexico, and is currently airing on SIC, from Portugal, and HRT, from Croatia.
After Natpe Budapest and MIPCOM, the telenovela will now be presented to the Asian market at the Asia TV Forum Market.
With Globo’s artistic quality, Pantanal already has international recognition: it was elected best telenovela at the Produ Awards and was a finalist at the Rose d’Or Awards. “Pantanal is a strategic product in our portfolio, which translates our essence of disseminating Brazilian culture, taking the beautiful landscapes of that region to the world. The telenovela has reached different audiences in Brazil and is reaching other countries. We are also very happy with this recognition given by the Produ Awards because it highlights our quality, which is very important for the international market,” says Angela Colla, head of International Sales at Globo.
With artistic direction by Rogério Gomes and Gustavo Fernandez, Pantanal is one of the telenovelas that has been most present in the Brazilian imagination since it was first shown more than three decades ago. The cast of this new version includes names like Marcos Palmeira, Juliana Paes, Murilo Benício, Dira Paes, Alanis Guillen, Jesuíta Barbosa, Bruna Linzmeyer, and Renato Góes, among others.
“Pantanal brings some heroes back. Zé Leôncio is a character that inspires you, that makes you believe that the world can be better, that there are people who are correct, worthy. Yet he makes his mistakes. The telenovela also has this human character, which is what moves me the most, because it generates empathy. Nobody is perfect. The possibility of falling in love and hating the protagonist and the antagonist is real,” says the author, Bruno Luperi.