The platform is born with a slate of original programming, including Three Gs in a Pod, Girl Let Me Tell You, and Spill the Chisme.
NGLmitú, the digital media and entertainment company super-serving the US Latino marketplace, announced today the launch of streaming platform mitúTV along with their plan to expand mitú signature brands. With the launch of mituTV and its original programming line-up, NGLmitu’s expanded offering adds yet another innovative way for advertisers to connect with its coveted audience.
Last year, NGL Collective and mitú announced their merger, becoming one of the largest digital media and entertainment companies catering to U.S. Latinos, one of the fastest growing racial and ethnic groups, accounting for 62 million of the US total population with 80% of those being English speakers. NGL’s #1 comScore ranking with premium Latino video offerings on web, mobile, and connected television, coupled with mitú’s community of more than 13 million followers, provided an unmatched media and content experience for US Latino consumers and advertisers seeking to reach them.
“NGLmitú presents the most comprehensive approach to reaching Latino audiences through our different brands and offerings. We create content by Latinos, for Latinos in language, in culture and in context which allows us to speak and connect with our community authentically,” says Joe Bernard, Chief Revenue Officer of NGLmitú.
mitúTV is an English and Bilingual programming service aimed to fill the gap in the CTV space among Hispanic targeted services. mitúTV features over 120 hours of original Latino-led programming including mitú Originals like Three Gs in a Pod, Girl, Let Me Tell You, Spill the Chisme, Cholos Try, Things Latina Moms Say, La Cocina, and more. With its 14,000 sq ft studio in East Los Angeles, the award-winning mitú Studios team will continuously develop and produce new original content for mitúTV. The channel also features content from Latino creators such as Inland Entertainment Network, Digital Bodega and the Immigration Archive Project. The channel’s programming aims to represent the diverse faces of Gen Y/Z US Latinos and offer an alternative to Spanish-dominant CTV content sourced from Latin America. It is available for free through mitu.tv, mitúTV VOD channel and app (android and iOS) as well as Roku, FireTV, and AppleTV.
“mitúTV is changing the game when it comes to entertainment created by Latinos for Latinos all in one place. Everyone knows we’re a huge part of today’s streaming audience. mituTV provides an easy way for Latinos to access authentic content and see themselves positively portrayed like never before,” says award-winning actor, activist and NGLmitú partner, John Leguizamo.
The company is also announcing its plans to double down on its female lifestyle brand, FIERCE by mitú. FIERCE was created in 2017 to build a community of Latinas and women of color to celebrate their successes, support one another, share resources and open much-needed dialogues. Its following tops 500k, with an engaged and supportive community. NGLmitú is supporting the power of Latinas and women of color by launching FIERCE’s first ever vodcast, “Girl, Let Me Tell You” helmed by three stellar women providing their unabashed points of view on topics affecting Latinas and women of color. FIERCE will also hold its first-ever JEFAS Awards, honoring Latinas in business and entrepreneurship, as well as entering the experiential space through an unforgettable event from mitú Studios in Los Angeles where its incredible digital community of influencers, creators, and fans will share space in real life .
“With more Latinas enrolled in higher education, starting new businesses, and contributing nearly one trillion to the US economy, we believe it is the perfect time to expand the influence of FIERCE by mitú through content and activations that further enable the incredible potential within this community,” says Vanessa Vigil, Chief Brand Officer of NGLmitú.
