Rock Studios is a next-generation creative engine, powering brand growth across iconic IP and fandoms.
NBCUniversal unveiled Rock Studios, the evolution of its award-winning in-house creative engine powering the most culturally resonant brand work that connects marketers to the content, creators and moments that matter most.
With a portfolio anchored in the world’s most powerful sports, influential entertainment, and cultural properties, Rock Studios transforms media investment into integrated experiences, pairing unmatched reach with cultural relevance to deliver measurable business impact for brands of all sizes.
“For years, brands were forced to choose between storytelling and performance, but now the winning formula relies on creative that is contextually aligned, culturally relevant, and designed to perform against unrivaled reach,” said Karen Kovacs, President, Advertising & Partnerships, NBCUniversal.
“Rock Studios is built for this new reality. Bringing together iconic IP and talent, cutting-edge creative, data, and technology into a single, unified offering that helps brands of all sizes own moments, leverage our highly passionate fandoms, extend engagement cross platform, and deliver results at every stage of the funnel.”
With its expanded offerings, Rock Studios provides advertisers creative solutions across four core capabilities: Integrated Sponsorships & Experiences, Custom Creative Solutions, Talent & Creators, and Branded Entertainment. Designed to work independently or together, Rock Studios affords brands flexible and bespoke ways to activate across NBCUniversal’s ecosystem.
Through Integrated Sponsorships & Experiences, Rock Studios embeds brands directly into NBCUniversal’s biggest programming, platforms and live events, creating ownable moments inside and around the content audiences already love. These moments can then be extended through cross-platform amplification and retargeting, leveraging NBCUniversal’s advanced technology and real-time measurement capabilities to multiply impact and drive deeper outcomes.
Rock Studios’ Custom Creative Solutions offers marketers creative inspired by NBCUniversal’s iconic IP and built for performance with scalable, cross-platform solutions that make premium storytelling more accessible to brands of all sizes. With the solutions spanning everything from industry leading ad innovations to cutting edge commerce capabilities, Rock Studios is helping advertisers create, activate and scale high-impact campaign creative without sacrificing creative ambition.
NBCUniversal’s expansive ecosystem is home to some of the most sought-after Talent & Creators in the industry, and Rock Studios provides unprecedented access. The team connects brands with trusted voices audiences are deeply connected to, pairing NBCUniversal talent and creators with white-glove campaign support, scaled distribution and storytelling designed to feel authentic to fandom and culture.
With its Branded Entertainment offering, Rock Studios develops original programming and experiences with audience entertainment at the center. The team builds culture-defining content, live experiences and new IP where brands play a meaningful role in the story rather than simply appearing around it.
