According to a ranking published by elEconomista, the Telefónica platform is already the third option in Latin America, only behind Claro Streaming and Directv.
The last few months have seen great growth for Movistar Play, Telefónica’s platform in Latin America, which has now established itself as the third option in the streaming pay TV ranking in the region (excluding Brazil).
According to Spanish newspaper elEconomista.es, Movistar Play is currently only surpassed by Claro Streaming (América Móvil) and Directv (AT&T).
The Movistar Play model in Latin America combines a wide range of live TV channels, as well as an on-demand catalog of more than 10,000 titles, which includes films, series, documentaries and children’s content.
Peru is the Latin American country where Telefónica has the highest share: 62%, and more than 1.6 million pay TV users. Movistar Play owns the rights to the local First Division of soccer, a competition now titled Liga 1 Movistar.
Meanwhile, in Chile the participation of the service in the pay TV market is close to 18%, highlights elEconomista. In Colombia, 12%; while in Argentina, it remains below two digits.
It should be remembered that Movistar Play began to venture into original fiction production in the last two years.
Until now, the Peruvian series Un día eres joven and El día de mi suerte, Colombian series Ruido capital and Argentine series Manual de supervivencia have been premiered. In addition, Movistar Play is developing in Chile, together with Parox, a series about the mythical band Los Prisioneros.
EO Media Distribution leads the sales of these titles within Latin America, while Onza Distribution represents them in the rest of the world.