The MeteoHeroes video game is among the stars of this year’s Real Madrid Foundation Campus Experience. Sony and PlayStation®Talents will support recreational and educational activities at this young people’s summer camp.
Mondo TV Studios, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced that the popular videogame based on award-winning hit kids’ animation MeteoHeroes -a series co-produced by Mondo TV S.p.A and Meteo Expert- will be playing a leading role in the kids’ summer camp taking place at Real Madrid City, the world-famous football team’s training complex.
The aim of the Campus Experience Football and Responsible Gaming camp is to offer a unique experience that encompasses football training, gaming activities and the encouragement of positive values.
With this in mind, Sony Interactive Entertainment (SIE) has announced a programme of PlayStation Talents activities at the event, which will open its doors to thousands of girls and boys from all over the world from 3 to 15 of July 2022.
The Responsible Football and Gaming programme is an opportunity the Real Madrid Foundation offers boys and girls aged 9 to 12 to combine their two passions – football and gaming – in a responsible way and with a strong educational component.
PlayStation Talents is playing an important role in the programme with activities centred on various PlayStation titles including MeteoHeroes – Saving Planet Earth.
These activities will include entertaining and informative sessions and activities incorporating an environmental theme. They will be held on Tuesdays and Thursdays from 5 July to 16 July and will accompany the training programme prepared by The Global Esports Academy, a benchmark esports academy in Spain.
This year the show has arrived in multiple Latin American and lusophone markets and, thanks to the exclusive partnership of the show’s co-producers with mega hit-maker Kenn Viselman (Teletubbies, Thomas the Tank Engine) also made its broadcast debut on PBS in the US with an Earth Day Special. As a result of a deal struck between Viselman and Adventure 2 Learning, MeteoHeroes will debut in 30,000 schools across America this fall impacting as many as 15 million children.The first series of MeteoHeroes is now available in over 20 languages and has been sold or confirmed into over 145 countries. Starting in April, the second season of MeteoHeroes (52 episodes x 13 ‘) had its world premiere on Cartoonito in Italy, where season one is already among the most successful Cartoonito children’s series. MeteoHeroes has enjoyed similar success in Spain on Clan.
The MeteoHeroes videogame, like the TV show, builds on the unique value proposition of the MeteoHeroes brand, one that combines an important and valuable message about climate and environmental issues, and ways to protect the planet, with fun and entertainment.
MeteoHeroes – Saving Planet Earth invites children of all ages to join the much-loved characters from the popular environmentally themed TV series in a fun action platform game. There are enemies to escape from, fast-moving adventures and multiple locations on all the world’s continents, where players have to find hidden items on the screen that will help them rid each city of pollution and decay.
The MeteoHeroes videogame has been available worldwide on PlayStation and PC (STEAM platform) from 28 February. It is expected to start launching in retail stores in autumn 2022. Release dates and territories will be confirmed later this year.
The videogame is a co-production between Sony Interactive Entertainment España (SIE España), development partner Gammera Nest and Mondo TV Studios. It can also boast the support of PlayStation®Talents in its area of PlayStation Alliances, the company’s programme that promotes the development of videogames in Spain. Worldwide publishing is managed by PlayStation®Talents, as well as communication, promotion and launch activities. North American distribution and marketing for the game is managed in partnership with The itsy bitsy Entertainment Company, from producer Kenn Viselman.
MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six superpowered kids who can control weather phenomena.
Maria Bonaria Fois, CEO of Mondo TV Studios, says: “This is an important opportunity for MeteoHeroes, both to let children known more about an excellent videogame based on their favourite TV series and to highlight the message of the show about caring for the planet. We are delighted to be working with Sony and Real Madrid at this important and timely event.”
Luigi Latini, CEO of Meteo Expert, states: “For all of us who have worked so long to create MeteoHeroes it is a gigantic honour to be part of the Summer Camp of a legendary team like the immense Real Madrid thanks to its Foundation. We are thrilled to know that while children have fun with MeteoHeroes they can also have the hope that climate change can be addressed – and that together we will succeed.”
Roberto Yeste, Head of PR, Partnerships and New Business Development, PlayStation Iberia, says: “PlayStation is delighted to again be collaborating with one of Europe’s most fun and educational summer camps. And we’re thrilled to be introducing many young gaming fans to MeteoHeroes – Saving Planet Earth, a game that really aims to make a difference. Hand in hand with the Real Madrid Foundation, the youngest members of the household will be able to enjoy sport and videogames together, learning great values in a few days that we hope will be unforgettable.”
