The Power of our Fútbol is a project from the Banijay Iberia and LaLiga production company.

Media and entertainment powerhouse, Banijay, today announces LaLiga Studios has expanded its leadership team and confirms its new project, The Power of our Fútbol.

Paz Pérez Sanz, Marta Ruiz and Anabel López Antolín will join the company as Art Director, Director of New Projects, and Director of Production respectively.

Pérez Sanz comes on board as Art Director following four years at Real Madrid TV, where she was responsible for brand change, chain continuity and programmes. She has created assets for a multitude of television companies including Movistar, Cuatro, Telecinco and Canal+. She has worked on campaigns for Disney, AXN, Discovery Max, Turner (TNT and BOING), Comedy Central, MTV, ONDAS and Advertising.

With more than 25 years’ industry experience, Ruiz joins LaLiga Studios as Director of New Projects. Recent credits include director of Ya Son Las Ocho and Secret Story: Última Hora, and the development of Insiders for Netflix. Prior to this, she was the Director of New Projects at Cuarzo Producciones (Banijay Iberia), where she developed and adapted international formats ¡Mira Quién Salta!, Find My Family, and The Village.

Newly appointed Director of Production, López Antolín was previously production manager at La Nueva TV, overseeing formats such as Madrileños por el Mundo. Prior to that, she was Director of Production at Magnolia, Viento and Agua Films, Verve Media, as well as Head of Production at Fremantle, Big Bang Media and Secuoya, developing and launching numerous formats such as Camera Café, X Factor and Amores que Duelen. López Antolín, in addition worked at Discovery as Promotions Manager for Spain, France and Portugal.

Documentary The Power of our Fútbol is a co-production between IMA (Banijay Iberia) and LaLiga Studios. It follows LaLiga’s shift in its corporate image, however, this is more than just a rebrand story, it is a tale of profound change, an empowerment, a bold statement of the recognition of the power of football. Its MD, Chalo Bonifacino Cooke, will executive produce the documentary, which explores the depth of this transformation; from the global context, and the changes in fan habits, to the needs of new audiences, and the evolution of football’s direct impact on society.

Chalo Bonifacino Cooke, Managing Director LaLiga Studios says: “We are thrilled to bolster LaLiga Studios’ leadership team with Paz, Marta and Anabel, whose experience speaks for itself. I know their shared passion, knowledge and creative thinking will be the perfect combination to deliver a rich slate of sports content.”

LaLiga Studios was born out of an agreement made between Banijay Iberia and the football league LaLiga in February 2023. Banijay Iberia is led by CEO Pilar Blasco and Óscar Mayo is the Executive Director of LaLiga.