One of the most important global brands in international football, Spain’s LALIGA, invests in the largest B2B event in the sports industry in Latin America.
LALIGA, a sports entity that brings together 42 football clubs in Spain, will once again be the corporate sponsor of the Sports Summit São Paulo, the largest business event in the sports industry in Latin America. LALIGA will be present at the event with a delegation of executives and regional delegates, led by the entity’s president, Javier Tebas.
“Participation in the Sports Summit São Paulo is another opportunity to get closer to our partners and expand LALIGA’s relevance in Brazil”, says Daniel Alonso, delegate of the Spanish entity in the country.
The arrival of Javier Tebas as president in 2013 marked the beginning of a cycle of permanent expansion, based on business, sale of broadcasting rights and a strategy to internationalize the brand and associated clubs, in addition to technological innovation. The sports organization is a reference in the sector and inspires new generations to practice professional football.
“We are very honored with the support of one of the most important brands in global sport, which reaffirms its commitment to our event and our industry”, says Sebastián Lateulade, Founder and President of Sport Summit.
LALIGA is a global, innovative and socially responsible organization, leader in the leisure and entertainment sector. In addition to being recognized as one of the most important and prestigious football leagues on the planet.
The Sports Summit São Paulo is taking place on May 7th, 8th and 9th, at Mercado Livre Arena Pacaembu, in São Paulo.
