Under the local title Compra e bon levar e melhor, the entertainment show premiered its tenth season on SBT.

Global Agency announced that its entertainment format, Keep it or Lose it, reached 10 seasons in Brazil.

Under the local title Compra e bon levar e melhor, the show premieres weekly on SBT as a segment within the Domingo Legal program.

Keep it or Lose it is a Karga production and also premiered in Kazakhstan and Turkey.

It is a game show in which the contestants choose the prizes and then must maintain them. Each episode features a different group of 3-4 people, such as family, friends, or colleagues. First, the host gives the head of the group $15,000. They allocate the money and the group members go out to the mall to choose their prizes. They will select items with different values from US$500 to US$4,500.

When they return to the quiz corner, they will be faced with seven questions that correspond to each award. If they answer correctly they will keep the prize! One wrong answer, and that item is returned to the mall.

Izzet Pinto, CEO of Global Agency, said “This format is one of the strongest and most unique programs in our catalogue. And now, we are pleased to announce that the format received great interest from the audience during the previous seasons and we will continue to work with SBT for the new seasons of the show.”