The Spanish producer was given exclusive production rights to a large selection of the ITV Studios formats catalogue.
ITV Studios has expanded its production partnership with Boomerang TV, one of the biggest producers of fiction and entertainment content in Spain. The partnership comes as an answer to the growing demand of non-scripted productions in Spain and gives Boomerang TV the exclusive production rights to all the non-scripted ITV Studios formats uncommitted in this territory.
Boomerang has a longstanding relationship with Global Entertainment, ITV Studios. They have been producing multiple shows for the company for many years, including the international hit formats The Voice, The Voice Kids and The Voice Senior.
Maarten Meijs, President Global Entertainment, ITV Studios says: “We strategically value the Spanish market for its strong appeal for non-scripted programming and bridge towards other Spanish speaking parts of the world. There has always been a very good match for our non-scripted format catalogue and we are therefore very pleased to be further strengthening ITV Studios’ global formats strategy by partnering with such a strong production company in Spain. We look forward to a great collaboration and to producing compelling content across all genres and for all platforms.”
Encarna Pardo, Executive Director of Boomerang TV Entertainment adds: “We are thrilled with this new agreement, as it will enable us to produce ITV Studios’ extensive catalogue of formats -one of the most outstanding in the sector worldwide- here in Spain. This partnership will enable us to continue to work closely with the people behind such hit formats as The Voice, just as we’ve been doing in recent years.”