The launch will taken place on January 4 in the US and during 2021 internationally.
This week, Discovery announced the US launch of its Direct-to-Consumer platform, Discovery+.
It is a powerful SVOD platform with which the group is officially entering the “streaming war”.
As detailed, the OTT service will be launched in the US on January 4 and globally throughout 2021, including Spain and Latin America.
Its price will be US$ 4.99 per month with advertising and US$ 6.99 per month without advertising. In addition, Discovery works in an alliance with Verizon so that its customers access free or at a reduced price, depending on the plan they have with the telco.
For its launch, the OTT will have up to 1,000 hours of original content and 55,000 episodes and 2,500 classic shows from the Discovery family (HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet), as well as content from A&E, History and Lifetime.
The originals include content by names such as Chip and Joanna Gaines, Will Packer, Kevin Hart, Bobby Flay, Giada De Laurentiis, Duff Goldman, Amy Schumer, David Schwimmer, Sir David Attenborough, Joe Kenda and Mike Rowe, among others.
Among the catalog shows there are titles such as The First 48, Bring It, Dance Moms, Ice Road Truckers, Pawn Stars, Ancient Aliens, Storage Wars, 60 Days In, Intervention and Ghost Hunters.
Discovery+ stands out from other offers for its firm commitment to factual and documentary content, which others are lacking.
“We have been working methodically for the past two years to unite all of our strategic advantages in launching Discovery+, including distribution and advertising alliances and a world-class offering of quality brands and renowned personalities,” said David Zaslav, President and CEO. CEO of Discovery, Inc.
“With Discovery + we are seizing the global opportunity to be the ultimate destination for unscripted storytelling. We believe it is the perfect complement to any platform portfolio,” he added.
Regarding its international launch, Discovery announced that the plan is to be in more than 25 markets in 2021, starting with the United Kingdom, Ireland, India, the Nordic countries, the Netherlands and Spain.
It will also be present in Latin America, including Brazil and some parts of Asia.
In Europe, the OTT will also offer access to Eurosport, its sports channel that features tennis, motorcycling, soccer and winter games. In addition, it will be the official screen in Europe for the Tokyo Olympics.