At the upcoming Natpe, César Díaz’s distribution company will celebrate its fifth anniversary with a new partner, being the new Sales Representative in Latin America for UK company Parade Media.

While Natpe celebrates its tenth year in Miami, 7A Media, company devoted to developing content, consultancy and international sales, founded by César Díaz, is celebrating its fifth anniversary.

It was back in Natpe Miami 2015 when Díaz, who was previously VP of Sales at Cisneros Media Distribution, with over 40 years of experience in the TV industry, launched his own company, with the goal of focusing on Latin America and the US Hispanic market.

And over the last five years, the company has represented catalogs from renowned companies such as Power Entertainment, DRG or Magnify Media from the UK, SIC from Portugal, ABS-CBN from the Philippines or Mexico’s TV Azteca.

In addition, 7A Media has also provided consultancy services to companies such as Medina Media and Comercial TV in Spain, CMJ Productions in Canada, and others.

And now, the company has added a new important partner: British distributor Parade Media has appointed it as its Sales Representative in Latin America, to promote its catalog of premium lifestyle and factual content.

“We are delighted to welcome César and aspire to continue growing on the foundation already established in the region in the past,” said Matthew Ashcroft, CEO of Parade Media.

Díaz added: “I am really excited to join the team and expand the company’s presence in our Spanish-speaking region. Parade Media has an extensive catalog of high quality lifestyle and entertainment programs with a wide range of topics”.

Parade has been accelerating business in the region with sales such as the third season of The Home Team (13 x 30 ′) to Injaus, and United Plates of America to Sun Channel. In the US, Tastemade acquired Railway Vietnam from Luke Nguyen for its linear SVOD and AVOD platforms.