On Tuesday, March 8, WarnerMedia’s streaming platform landed in 15 new European countries.
HBO Max is now available in 61 territories around the world after launching this Tuesday, March 8 in another 15 European countries, including the Netherlands, Portugal, Hungary, Poland and Romania.
WarnerMedia’s premium streaming platform launches with attractive prices and a promotion that offers all customers in Central and Eastern Europe and Portugal more than 30% discount on the monthly price during their entire subscription.
In the Netherlands, HBO Max launches with two tiers, both of which are 50% off the normal monthly price of the subscription over its lifetime. The monthly subscription to the standard level costs 3.99 euros and the monthly subscription to the basic level, 2.99 euros.
“As of today, HBO Max is broadcast in 21 European countries. Central and Eastern Europe, Portugal and the Netherlands join the Nordic countries, Spain and Andorra, where we launched the platform last year,” said Christina Sulebakk, General Manager of HBO Max EMEA.
“Central and Eastern Europe is where it all began for our European business back in 1991 with our first linear channels and we are thrilled that today, more than 30 years later, we are bringing fans in the region a whole new way to access all your favorite entertainment,” she added.
The 15 countries in which HBO Max launched this Tuesday are: Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Moldova, Montenegro, the Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.
“In less than 24 months we have built a scalable streaming business with presence in 61 territories and growing. International is going to continue to be an important part of our global growth story going forward,” said Johannes Larcher, head of HBO Max International.
“I am especially proud that our presence in Central and Eastern Europe is further strengthened with today’s launch of HBO Max, and that we are redoubling our strong commitment to fans, partners and employees across the region during these difficult times,” he added.
HBO Max launched in the United States in May 2020 and is rapidly spreading around the world. In June 2021, it was available in 39 territories in Latin America and the Caribbean and in October 2021 it reached Europe, launching in the Nordic countries, Spain and Andorra.
HBO Max will continue its global expansion later this year, with launches in Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. There are also plans for further expansion into Southeast Asia.