Following its successful finale on Univision in the US, the telenovela made its debut on Telefe in Uruguay on March 3.
One of the big hits of Globo’s dramaturgy is getting ready for another debut. In the same week that the tenovela Sweet Diva comes to an end at Univision’s primetime in the USA with high ratings, the production premiered on Teledoce, in Uruguay, on Wednesday, March 3, at 6:00 pm.
The telenovela precedes the final emotions of A Life Worth Living on the channel, another Globo production that has been successful in Uruguay.
In the prime time of the Univision channel, in the United States, Sweet Diva obtained, from the beginning of its exhibition, a significant audience. In the last week of February, the telenovela attracted 1.5 million viewers (2+) and 522,000 Adults 18-49, positioning Univision in the vice-leadership of broadcast TV in the country, at the forefront of channels such as CBS and NBC during the 10 PM slot*. The final episode of the telenovela, shown last Monday, also ranked the channel as the No. 2 Broadcast network among Adults 18-49 in the 10pm hour, attracting more than 1.7 million viewers 2+, with 630,000 Adults 18-49 years old.
In addition to this expressive performance obtained in North American territory, the telenovela continues to conquer the public in other countries as well, with its narrative that talks about female empowerment, courage, hope and overcoming with optimism. The production is on the air on channels like Red Uno, in Bolivia, on Imagen TV, in Mexico, on Univision, in Puerto Rico and on Viva, in Israel.
Authored by Walcyr Carrasco (‘Hidden Truths’), Sweet Diva stands out for its powerful cast, composed of actresses Juliana Paes (‘Total Dreamer’), Paolla Oliveira (‘Edge of Desire’) and Fernanda Montenegro (‘The Other Side of Paradise’) – Oscar nominated actress and International Emmy winner. The plot also features striking villains such as the character played by actress Agatha Moreira (‘Hidden Truths’) and actor Reynaldo Gianecchini (‘Family Ties’), in addition to the pioneering case of real interaction of a character influencing the public through social networks.
The plot brings the story of the character Maria da Paz (Juliana Paes), a dedicated ballerina who becomes a wealthy businesswoman twenty years after a tragedy on her wedding day with Amadeu (Marcos Palmeira). From this union, which ends in separation, a baby is born, Jô, who seeks power and despises his mother’s humble origins. Afraid that his parents’ reunion could ruin his plans, Jô (Agatha Moreira) starts an alliance with the charming Regis (Reynaldo Gianecchini) to convince Maria to marry him and together they plan to steal Maria’s entire fortune.
In this telenovela full of emotion and twists, the protagonist’s optimism must be stronger than Joe’s ambition, when the confectioner discovers her own daughter’s betrayal and dangerous secrets.
In production, the digital influencer Vivi Guedes, a character from Paolla Oliveira, was an important milestone in the history of dramaturgy. @Estiloviviguedes, the character’s official profile on social media, brought fiction closer to real life and won over 2.5 million followers in Brazil, who were able to interact with the character throughout the plot. In the United States, with the production on the Univision channel, the profile @estiloviviguedes_us also engaged the channel’s viewers who followed the telenovela.
Aired in 2019 in Brazil and launched on the international market in early 2020, the telenovela reached 55.4 million Brazilians in its final chapter, breaking the audience record of the plot and causing a real commotion on social networks: 48 terms on the most talked about subjects on Twitter, 19 of them featured on the World Trending Topics.