The partnership is the most recent within the company’s international strategy in this business model.
Reinforcing the strategy of taking its content to AVOD platforms, where video on demand consumption is based on advertising, Globo announces with ViX, owned by TelevisaUnivision, an agreement within this business model. With a partnership that began in 2021, the deal provides for the renewal of the AVOD catalog with distribution to the United States and Latin America (except Brazil).
Among the new features are the great drama classics such as Anything For Love, by Manoel Carlos, and Terra Nostra by Benedito Ruy Barbosa, as well as telenovelas such as Celebrity, by Gilberto Braga, A Life Worth Living, by Rosane Svartman (author of Total Dreamer), The Favorite, by João Emanuel Carneiro (author of Brazil Avenue) and The Life We Lead, one of Globos best-selling stories, by Lícia Manzo.
“AVOD platforms are a way of streamlining the distribution of our content, bringing new audiences to our productions. We are very happy with this partnership with ViX, which today is one of the world’s leading content platforms in Spanish. We already have in the ViX catalog telenovelas such as India: A Love Story, Total Dreamer, Brave Woman and Sweet Diva, and this renewal reinforces the publics interest in our stories –, says Regiane Marcilio, Content Distribution & Partnerships at Globo.
