The group arrived in Los Angeles with one of its most diverse portfolios to date, encompassing scripted and unscripted series, micro-dramas, international adaptations, and more.
Produced by Luis Cabrera, from Los Angeles
The Brazilian media giant Globo arrived at LA Screenings with a strategic content offering, combining the reach of primetime telenovelas with the trend of micro-dramas. The company reinforces its relevance in the audiovisual landscape by bringing to the event a catalog of audience hits, Globoplay Originals productions, and scripted and unscripted formats, with contemporary and universal themes that generate conversation and business.
One of the highlights is the telenovela Tres Gracias, currently airing in primetime in Brazil. In its first 100 episodes, the series has already reached more than 132 million Brazilians, making it the undisputed audience leader in its time slot.
“We have Tres Gracias, a telenovela that did very well in Brazil,” began Pablo Ghiglione, Head of Sales for the Americas & APAC and Global Co-productions, in an interview with ttvnews. “Tres Gracias is just beginning its international journey; it’s not yet available. We’re only now starting to receive the first dubbed episodes, so we’ll have more news soon.”
Alongside this telenovela, Globo highlights the phenomenon of Vale Tudo, a hit that aired last year, reaching 150 million viewers and becoming the highest-grossing commercial ever recorded in its time slot.
“Vale Tudo was a success in Brazil and is now gaining popularity on various screens around the world,” the executive noted.
In its adaptation portfolio, the company offers highly successful IP formats with the potential to travel the world and develop local versions. In the scripted segment, titles such as Verdades Secretas, La Vida Sigue, and Páginas da Vida stand out, the latter with a Portuguese version currently airing on SIC to great audience success. In the unscripted segment, the company handles variety and reality formats, including the cooking reality show Infiltrado en la Cocina.
“We’re currently working on Páginas de la Vida in Portugal, we had Leyla, Avenida Brasil. We have other titles currently being adapted in Germany, several formats being adapted in Greece, and several other negotiations underway,” the executive explained. “In a short time, we’re achieving a very positive track record.”
Following this same line of adaptations, the executive highlighted the recent agreement signed in Peru, where Globo, América Multimedia, and Del Barrio Producciones sealed a strategic deal to adapt some of Brazil’s most iconic telenovelas for the Peruvian market. These will be broadcast in primetime on América TV.
As part of this agreement, Globo has initially sold three telenovela formats for adaptation in Peru. The first confirmed title is Señora del Destino, recognized as one of Globo’s biggest hits of the 21st century. Its Peruvian premiere is scheduled for April 2026 during primetime on América TV.
“This is the first agreement of its kind we have in Peru, the first deal we’ve made with América and Del Barrio Producciones,” the executive said. “We’re very happy with the production results and the ratings they’re getting. It’s sensational; it’s the most-watched show in Peru, so that makes us very happy. It’s the first of three adaptations we’re going to do, so the second one is almost chosen.”
Among the Globoplay Originals series, the portfolio includes Emergencia 53, a production selected for the prestigious Berlin Film Festival and winner of the Studio Babelsberg Production Excellence Award; The Playoffs, one of the major productions that has yet to premiere in Brazil; and the continuation of successful franchises like Intolerantes, which is entering its third season. In addition, the series Juntas y Separadas, addresses, with lightness and realism, the lives of four friends navigating the challenges of single life after 40.
“Globoplay’s strength lies in its series. Series are its main original content; documentaries perform very well, and other genres also do well, but without a doubt, series are the main attraction and where Globo invests heavily. Emergencia 53 is a clear example of this; it’s a new venture, a medical series based on the lives of paramedics who patrol ambulances,” he emphasized.
Finally, the executive also mentioned the commitment to micro-dramas, with titles like Todo Por Una Segunda Oportunidad and Una Niñera Milionaria. Globo reaffirms its commitment to telling good stories, adapting to new viewing habits and different consumption patterns, without losing the essence that makes Globo a benchmark in dramaturgy.
“Regarding micro-dramas and micro-content, in Brazil we have two different strategies, one for Globoplay and one for broadcast TV. For Globoplay, the objective of the originals is to attract new audiences, new subscribers, and generate engagement. We have Globoplay originals and third-party content,” he explained. “And for broadcast television, we’re focusing on creating spinoffs of characters from telenovelas currently airing in Brazil. We have several stories that we’re sharing on social media with the goal of bringing these characters to broadcast television, like Vale Tudo or Tres Gracias.”
“Within the vast amount of production happening in Brazil, I think it’s a very exciting time, one that we absolutely must take advantage of, because the entire market benefits,” he concluded.
