Expansion allows Globoplay to premiere in Brazil new productions by las estrellas and ViX+ Originals
Globo and TelevisaUnivision announced the closing of a three-year agreement that expands Globoplay’s distribution of the highest quality content from the world’s largest Spanish-language media and content company.
The agreement allows Globoplay to premier in Brazil both the productions of Mexican free-to-air channel las estrellas and ViX+, TelevisaUnivision’s streaming service aimed at the Hispanic market, as well as access to the historical content of major television hits produced by Televisa.
The expanded agreement strengthens the relationship between the companies, increasing the volume of content by TelevisaUnivision’s that captures the audience on Globoplay. In addition to this agreement, the companies also announced, in October of last year, a strategic alliance for content exchange, initially involving the Brazilian telenovela Todas las flores (All the Flowers), which will premiere on ViX+, and the recently launched international ViX+ productions La mujer del diablo (The Devil’s Woman), which will premiere in March on Globoplay, and Travesuras de la niña mala (The Bad Girl).
Under the agreement, the streaming platform Globoplay will premiere at least four titles per year. The first three productions already selected come from Televisa’s greatest hits and will premiere in 2023: La candidata (The Candidate), unreleased in Brazil and highly praised by specialized critics, scheduled to premiere in June; El privilegio de amar (The Right to Love), one of the most successful telenovelas in TelevisaUnivision’s history, and La intrusa (The Outsider), also unreleased in the country, starring Gabriela Spanic (La usurpadora) [The Usurper] both scheduled to premiere in Brazil in September. Among las estrellas’ greatest hits already available in Globoplay’s streaming catalog are the series Rubi (Ruby) and Sin miedo a la verdad (No Fear of Truth) and the telenovelas Marimar, Maria la del barrio (Humble Maria), La usurpadora, Imperio de mentiras (Empire of Lies), Amar a muerte (Love to Death) and Caer en tentación (Fall Into Temptation) and the recently launched updated version of Los ricos también lloran (The Rich Also Cry).
“It is an honor to be able to unite the power of Globo’s telenovelas with those of TelevisaUnivision, an oasis for any fan of the genre. They are stories that became a reference in the affective memory of the public, classics that traveled the world and became history. This new agreement is one more step to consolidate the partnership with TelevisaUnivision and reinforces Globoplay’s already robust streaming catalog, which includes original telenovelas, TV Globo classics and international telenovelas, guaranteeing access to the Brazilian audience, passionate about this type of content, quality and diversity of titles,” commented Teresa Penna, director of Globoplay and Digital Audiovisual Products.
“After months of teamwork, it is a great pleasure to see the expansion of the reach of important international productions that carry the las estrellas and ViX+ brands, through a leading streaming platform such as Globoplay. We know that Brazilian audiences enjoy our shows and they identify and engage with our stories, which makes our star talents incredibly proud to be in front of this fantastic audience. Our content offering through this platform in Brazil is a new step in this long-term strategic collaboration between two leading media companies,” said Guillermo Borensztein, SVP Content Licensing and Co-Productions, TelevisaUnivision.