Netflix is a key investor, shelling out US$2.4 billion in European originals in 2022, double Prime Video’s US$1.2 billion.
Streaming platforms are significant investors in the European original content market, which in 2022 sold US$22.6 billion in titles, according to a new report from the European Audiovisual Observatory. The study, which reveals an analysis from 2012 to 2022, indicates that European spending on original content increased faster than the region’s audiovisual sector revenues.
According to the study, overall spending by streaming platforms increased by 70% in 2022, compared to the expenditure recorded in 2021, and 24% of all spending was dedicated to purchasing original content produced in Europe.
Overall, the UK received the most significant investment in European originals with a spend of US$6.4 billion, 28%, Germany at 19%, France at 15% and Spain at 9%. In SVOD, the UK was also the powerhouse, followed by Spain and France.
Netflix remains a crucial investor in European originals, with 45% of streaming spending, but it is down from 58% in 2021, as other players, notably Prime Video, have increased their spending. In 2022, Netflix shelled out US$2.4 billion on European originals, double Prime Video’s US$1.2 billion.
Broadcasters also increased their investments: original programs accounted for 35% of spending, sports rights accounted for 28%, and acquisitions 26%. Spending by private broadcasters was US$9.3 billion, while that of public broadcasters was US$7.8 billion.
