The channel continues to expand its presence in the international market, with a special focus on Europe and Latin America, bringing news to audiences worldwide.
Produced by Luis Cabrera, from Croatia
With extensive knowledge of the region, where they have been present for several years, Euronews continues to fulfill its mission of informing audiences in multiple territories and languages, extending its reach to more and more countries around the world.
“We have been present here in this region for many years,” began Camille Burguess, Euronews’ Distribution Manager for Latin America, in a conversation with ttvnews from the new edition of NEM Dubrovnik in Croatia.
“We already know many of the participants here at this event today because we have phenomenal distribution across Europe. Euronews broadcasts in 20 different languages, including many from the Balkans. A year ago, we launched the Polish version, which is fantastic for us because we were missing one of the region’s most powerful countries. We have this version fully dubbed or subtitled, and we’re growing,” the executive emphasized.
But, as the executive explains, there’s always room to grow: “We still have territories to conquer. One is Ukraine, for example, which we would very much like to expand into, because the Euronews concept is always a pan-continental European perspective and vision, but speaking to people in their own language.”
The channel also began a territorial expansion a couple of years ago with different offices, starting in Portugal, Madrid, Rome, Paris, and even the Balkans, Serbia, Bucharest, among others.
“It’s a hybrid concept that is very important to me,” the executive explained. “Especially for the European Union. And this is the heart of our business.”
Another area of growth for the channel is the new platforms that complement its core linear TV business. “We have to find the balance between them all,” the executive noted.
“The heart of our business is linear, live TV. That’s how we started. Then, like all other media outlets, we embraced this digital transition and now we have digital platforms, with an app you can download, that you can watch online, a website with written articles. We have different formats, and many years ago we also started with social media, and we’ve adapted there. Keeping in mind that the target audience is a bit younger, and that’s very important for us as well.”
The channel also has a strong presence in Latin America, a territory with great potential for its business. “In Latin America, what we’re trying to do with the Spanish and Portuguese versions, which are the two that make the most sense, is to create a link between the two continents,” she explained. “These are ties that already exist because of history, but now we have very intense diplomatic relations, and I think Euronews also has a role to play in covering that.”
