The Brazilian giant’s International Sales Director spoke with ttvnews at LA Screenings about the group’s revamped content strategy, which complements its catalog with new content and genres.
*Produced by Luis Cabrera, from Los Angeles
One of the longest-running and most recognized production companies in the Brazilian market, Record TV has recently undergone several changes and renewals in its content strategy, with the goal of always staying ahead of the latest trends and demands in the industry.
“Record has been established in the international market for over 20 years,” Delmar Andrade, Record TV’s International Sales Director, began in a conversation with ttvnews. “The product has become extremely well-known through the first telenovela, La esclava Isaura, up to today.”
“Today, we are very concerned with providing exhibitors with a product that is always up-to-date,” the executive continued. “We just won the King of Spain Award for our documentary The Beast, and we’re paying special attention to documentaries. Customers continue to find Record a refuge for an important need, a new and impactful product.”
The executive also highlighted its successful telenovelas, with two new titles produced last year, and the change in strategy resulting from the Seriella Producciones division. “Today, we no longer handle the distribution of biblical telenovelas, which have changed from telenovelas to miniseries. This change is due to the fact that the market today wants shorter products with fewer episodes. Today, we’re paying special attention to biblical miniseries and international documentaries.”
And another major content development for Record this year comes in the sports sector: “The year 2025 is proving to be a good one for Record, based on a new strategy we’re using. We’re now devoting special attention to football. We’ve secured a new opportunity to acquire a large portion of Brazilian soccer, such as the São Paulo Championship. It’s become extremely attractive to our audience.”
“In the 1960s, we had all the football rights,” he recalled. “And then other groups grew, and we focused more on journalism and thematic telenovelas. Today, since there’s a split between Record and Seriella, which is the producer and distributor of biblical content, we began to focus on the opportunity to get back into football. Today, Record has football three times a week,” he concluded.
