Gianluca Ferrara has long experience managing top global brands in the kids and family market. His position is newly created.

DeAPlaneta Entertainment announces that Gianluca Ferrara has joined the company’s Kids & Family Division as Head of Italy and International Head of Toys. Ferrara’s position is newly created to assist with the company’s expansion and internationalization.

Gianluca Ferrara has long experience managing top global brands in the kids and family market. He has held several positions with incremental responsibility in the Marketing and sales department at Giochi Preziosi Group, and his latest achievement has been building from scratch and scaling up a successful start-up for Bandai Toys in Italy.

Gianluca Ferrara has commented about its new position: “I am deeply honored to join the exceptional team at DeAPlaneta Kids & Family as Head of Italy & International Head of Toys. DeAPlaneta Entertainment has a remarkable history, a great brand portfolio, and a clear future vision, with many exciting new projects in progress. Together, we will continue to expand the business, building extraordinary experiences and inspiring our audiences and customers.”

Antonella Ceraso, International Consumer Product Director at DeAPlaneta Entertainment, declared: “We are really happy to integrate into the DeAPlaneta Kids & Family team such an experienced professional as Gianluca. His successful trajectory in the Marketing and Sales departments of prestigious international brands in the children’s and family market, such as Giochi Preziosi or Bandai, makes him a valuable addition to our company’s expansion and internationalization.”

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